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Expertise

ROSAE’S METHODOLOGY

Thanks to its unique methodology, ROSAE will deliver you a complete ad-hoc research. After a fieldwork carried face to face and a detailed marketing analysis, we will give you a precise opinion on the quality and effectiveness of your project. Do you need to evaluate the olfactive potential of your fragrance? Effectiveness of your media campaign? The coherence of the elements of y our mix one vs each other? Our teams are there to give you all these answers and always much more.

The fieldwork:
We ourselves go on the field, immersed in a “real-life” universe, in the retail outlets and/or in the street, meeting the consumers in their actual purchasing mindset.

THE QUADRUPLE VISION

QUANTITATIVE, QUALITATIVE, ANALOGICAL AND ADDICTION APPROACH

These four angles of study are complementary and their synergy is obvious. This hybrid approach allows us to deliver you a precise, tailor made advice, increasingly more effective.

This enables us to reassure ourselves quantitatively, while preserving the spontaneousness of the answers of your targets, through a simple and easy process.

Our goal: to obtain spontaneous answers with direct questionnaires , non-intrusive, clear and playful. We thus collect a consequent density of answers, genuine indicator of the implication of the consumer vis-a-vis a mix proposal.

QUANTITATIVE

To measure the performance, to evaluate. 

QUALITATIVE

To measure the personality, to explain, further dig.

ANALOGICAL

To measure the power of evocation and to detect what hides in the unconscious.

ADDICTION

To measure the addiction of the consumer.