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JOIN US
We permanently recruit interviewers ! -
EXPERTISE
Do you need to evaluate the olfactive potential of your fragrance? Effectiveness of your media campaign? -
THE RESEARCH OFFICE FOR PERFUMES
Founded in 2000 by Olivier Aron, ROSAE is an international office of studies and consulting specialised in perfumes and beauty.
ROSAE’S METHODOLOGY
Thanks to its unique methodology, ROSAE will deliver a complete ad-hoc research. After a fieldwork carried face to face and a detailed marketing analysis, we will give you a precise opinion on the quality and effectiveness of your project. Do you need to evaluate the olfactive potential of your fragrance? Effectiveness of your media campaign? The coherence of the elements of y our mix one vs each other? Our teams are there to give you all these answers and always much more.
THE VISION QUADRUPLE
QUANTITATIVE, QUALITATIVE, ANALOGICAL AND ADDICTION APPROACH
QUANTITATIVE
To measure the performance, to evaluate.
QUALITATIVE
To measure the personality, to explain, further dig.
ANALOGICAL
To measure the power of evocation and to detect what hides in the unconscious.
ADDICTION
To measure the addiction of the consumer.
“ The interest of the answers widely depends on the interest of the questions. ”
Raymond ARON
