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Thanks to our unique methodology, ROSAE offers you a personalizad and exhaustive study.
We conduct face-to-face field research and in- depth marketing analysis to provide you with a precise assessment of the quality and acceptability of your project. Whether you need to assess the olfactory potential of your fragrance, the effectiveness of your media campaign, or the coherence of your marketing mix, we provide solutions tailored to every need.
We conduct our surveys directly in the field, whether at the point of sale or on the street, to meet your potential customers in an authentic buying state of mind.
Our rigorously-trained consultants guarantee high-quality interviews, both in France and abroad. We carefully select targets to ensure accurate and relevant insights, perfectly adapted to your projects.
Our strength lies in the synergy between our interviewers and our analysts.
Our interviewers, perfectly aligned with your target thanks to their generation, language and codes, gather authentic and relevant insights directly from consumers. At the same time, our team of analysts, equipped with in- depth expertise, interprets the data with rigorous objectivity to deliver precise, actionable conclusions. Together, they ensure a complete and accurate understanding of your market.
To measure performance, to evaluate.
To measure the number of consumers genuinely likely to make a purchase, whom we call “Fans”.
Assessing a product's ability to generate a positive response.
To measure the power of evocation and detect what lies hidden in the unconscious.
To measure consumer addiction, a long-term performance guarantee for the product once on the market.
Faithfully reproduce the shopping experience for realistic insights.
Assess the chances of success and potential challenges of a product launch.
Identify consumer barriers, motivations, needs and expectations.
Olfactory evaluation designed to measure the appeal of a fragrance. We obtain key feedback on its acceptability and market potential.
Complete analysis of your concept, communication, advertising, packshot, packaging and name to check the coherence and effectiveness of the entire marketing mix.
Pre-development evaluation of a product idea to measure its appeal to consumers and gather feedback on innovation, relevance and general interest.
Use test to evaluate the performance and acceptability of your product in real-life conditions. It reveals how the product behaves in the everyday life of consumers.
Mostly present in France, we also operate in Europe, the United States and the United Arab Emirates.
In collaboration with local partners, ROSAE manages your sites in these key markets. This on-the-spot collaboration with natives, trained by us, guarantees an authentic and accurate understanding of consumers.
We have conducted over 600 in-depth studies in various fields to provide relevant insights.
We have tested and evaluated over 1,800 products to guarantee quality and reliability.
We collected opinions and feedback from over 120,000 individuals, ensuring a comprehensive and diverse analysis.